One of the most basic elements of SEO is Meta tags and they carry of high importance to make any website SEO friendly. Let’s find out the importance of Meta tags in Google page ranks and how it affects a particular Site’s SEO.

Meta Tags have played a major role in search engine history. They were known as an important factor in page ranking until recently people started using it in wrong ways to get top rank in SERPs. Since then Google no longer use Meta tags as a ranking factor. But that doesn’t lessen their importance they are still are of great importance in any site’s SEO

Following are some of the listed features and constituent of Meta Tags which you can use to optimize your website

 

1. Title – The title tag is the text that is comes in search engine listings. Though it is not entirely a Meta tag but it acts like a Meta tag only.
 

<Title>Title text here</title>

2. Description – In The Meta description tag you can put your websites summary.  The summary should consist have comprehensive information on what your site is all about and what you are offering

 

<Meta name=”description” content=” your website’s summary”/>

3. Keywords – The Meta keywords tag contains all of the keywords you use in your site. In this tag you use the words which use to reach to your website your keywords plays major roles so choose them wisely. The user should be able to understand what your site is all about when they read your keywords.

<Meta name=”keywords” content=”Your Keywords”/>

 

Importance of Meta tags

The importance of Meta tags is that the search engines read them to have a comparison to see if these keywords and the description are connected with the available content or not. The Meta tags carries a specific weight which search engineers monitors. That is why you should do everything possible to bring a higher page rank in the SERPS.