SEO stands for search engine optimization. It is the process of optimizing or improving the website quality so that it can perform well in organic search result. The goal of SEO is usually to get a website to rank in first position or at least first page of search engines like Google, yahoo, Bing etc.

Before starting the SEO, Here are some points that describe why website is important for online businesses.

1. To let prospective customers and clients know who you are, what you do and how to get in touch with you.
2. To sell products online.
3. To build credibility among your target audience.
4. To help existing customers by support and solving queries.

Once your web site is live, the next most important step which plays a vital role in online success is to bring online traffic or visitors to your website. Here are some of the reasons why SEO is important for the success of online business.

1. Makes your website more visible and increases your organic search rankings
2. It should be cost effective and should be within your online marketing budget
3. It should be able to produce long term results.
4. It should be able to generate quality traffic 
5. Builds trust & credibility.
6. Long Term Results.