Responsive web design is a front end development process intended for molding website design and user experience to the user's device, whether computer system, tablet, or mobile.

 

In responsive, a cascading style sheet (CSS) - essentially what identifies the format and structure of a web site, is leveraged to permit a site to scale to the size of a browser, impartial of device type. Javascript and js libraries such as JQuery and Modernizr are also used to accompany this behavior for resizing more dynamic things like masonry galleries as well as converting mouse button activities to touch activities.

 

Unlike adaptive design or mobile detection, responsive design does not leverage device detection, so rather than querying the device with backend logic, CSS mass media queries are being used to determine things such as the width and orientation of the device screen--your browser.

Benefits of a Responsive Website

1. A single URL and HTML code 

This will make it easier for the business owner to take care of and for Google to index the site for new content. Note: Having a separate mobile website means having to take care of two sites, and makes search engines like Google work that much harder to appropriately index chart your website information.

 

2. Ease of Use 

Relating to statistics provided by Google's Think Insights, 61% of mobile users who land on your website and turn into irritated or won't be able to find the information they need will promptly leave your site searching for what they are looking for (most likely from your competition). However, the reports also indicate that if the user has a good experience on your site, they are 67% more likely to buy into your services or products.

 

3. Faster website loading time 

Responsive design sites weight more quickly on mobile phones than desktop websites. Longer loading times can frustrate the mobile device user and raise the chance that they can abandon your site in favour of the one that is more users friendly.

 

4. It's All Regarding the User Experience

Primarily based on Google's Think Information on mobile, there is a 61% chance an user will leave your site immediately and hurry over to a competitor's website if the person gets frustrated with your website or they are not able to find what they are looking for. On the other hand, when you provide users with a positive experience, they are 67% more likely to get your product or your service.

 

5. Responsive design is responsive to all devices 

Websites with responsive design are designed to act in response to various screen sizes, not device sizes, so that users should be able to easily view your site on both current and future devices - no matter what the scale (e.g. Google Glass).

 

While mobile websites were once a novelty item for your business, today it has become a necessity. Nevertheless not all mobile website templates are manufactured} equally. The best solution is to implement a responsive design so your mobile site will provide a superior user experience on today's devices as well as most new devices in the future.